You should treat extraordinary like a spice - and sprinkle it across an experience journey, say leading experience researchers Bob Rossman and Mat Duerden
Actor, director, producer and immersive experience designer Peter Holst-Beck explains the power of rapid prototyping and storytelling for retailers and placemakers.
Too often, people want every experience to be memorable, thrilling even. But some experiences are much better if they're the opposite - if theyre forgettable, says UX designer Harry Brignull
The term 'experience economy' was coined in the late 1990s - but the idea first appeared in 1971's Future Shock. This brief history notes key milestones in the emergence of this exciting industry.