The WXO Experimental Campfires are a playground for experience pioneers around the world to connect, inspire, and challenge each other. In each of these Campfire reports, you'll find inspiration and information that will help you create better experiences, and become a better experience designer. We hope you enjoy them, and to see you in a Campfire soon!
Part One of our Xmas Special asked our APAC Campfire to redesign the festive season using their favourite experience design tools.
In Part Two of our Campfire Christmas special, our US experience experts added their nuggets – or should we say chestnuts? – of wisdom to our open fire.
Joe Pine, the godfather of the Experience Economy, gives us his ultimate guide to putting a price tag on your experience – and creating new opportunities to charge for what you do.
At the forefront of the push to design better endings, there’s Joe Macleod: UX designer, author of Ends (2017) and Endineering (2021), and the founder of the world’s first consumer-ending business.
Professor of Storytelling Dr Moniek Hover and Dr Licia Calvi on the difference between stories of individual and collective heroes, how to use empathy to connect with audiences, and the proper pronunciation of Vincent Van Gogh.
In honour of Mihalyi Csikszentmihalyi, who passed away in October 2021 at the age of 87, we wanted to delve deeper into flow – and Csikszentmihalyi’s eight steps into it – to discover how we might use it to design more engaging experiences.
Evolutionary and cognitive anthropologist Manvir Singh presents his research on the universals in stories, and how to use "the sympathetic plot" to connect with audiences.
How can we use the art of storytelling to embody and deliver a client's brand and their business objectives – and get that little bit better at marrying the “experience” and “economy” sides of what we do?
Experience designer Louis Alfieri and narrative writer Amy Kole on how to use cultural insights from around the world to expand our creativity and build better experiences for today's global audience.
We swapped our keynote Firestarter for a group workshop inspired by a number of cross-sector collaborations, bringing together processes to create experiences of "unusually high value".
Is the peak-end rule past its peak? Experience lecturer Wim Strjibosch takes us through his model for measuring what makes an experience memorable, and his ideas for how we might go beyond this 30-year-old concept.
Strategic experience designer Aga Szóstek takes our Campfire step by step through her "Umami Strategy" for helping businesses to understand the value of experiences.
We’re always interested in anything that can contextualise – and therefore prove the tangible value of – the Experience Economy. So we invited Bolognino to give a Firestarter Talk on his inspiring guide to the Experience Economy: The Map of Realities.
As the experimental re-opening seems to be following the path of a rollercoaster all around the world, it feels like the right time to ask our Campfire how to tackle the big move back to live.
We put our members to the test by asking how they might use some of the tools they use to design experiences to design better vacations, both for themselves and for their clients or customers.
AdventureLAB founder Klaus Paulsen steps up as our Firestarter to explain the concept of the "storyverse" on the eve of the publication of his new book, Integrated Storytelling by Design.
We're creating the Netflix of experiences and becoming dragons in disguise in our quest to design experiences that have participants returning again and again (and again).
We asked our Founding Circle how they could better design experiences that provide time well spent – and ended up questioning the concept of time altogether.
As the return to the office looms into view, is going back to the way we were really an option? The WXO Founding Circle discuss how to stage employee experiences in a post-pandemic world.
Our Campfire use Kevin Dulle's ERY Method to revitalise transactional services as engaging experiences. Meet the runnery, the stewardery and the acceleratery...
Why the key to getting the Experience Economy taken more seriously – and getting a bigger slice of the pie as a result – lies in measuring the impact, or ROX, of the experiences we create.
Ten mini-lessons from across the Experience Economy on how to reimagine rituals, turn boring tasks brilliant, create positive addictions and make a billion new experiential consumers.
We might all be chasing the dream of transformation in our experiences – but the question of how we trigger it remains unanswered. Perhaps when it comes to transformation, you can lead a horse to water, but you can’t make it drink...
We decided it was time to practice what we preach: if you set the stage and invite willing participants, the outcomes can be broader and more transformational than you could ever have imagined.
In the spirit of experimentation, for this week’s Campfire we decided to do our first two-parter, following on from last week’s discussion of the difference between services and experiences. We invited members of our Founding Circle to go a little deeper by thinking about how we can take a service, mess around with it, and upgrade it into a true experience.
For our fourth WXO Experimental Campfire, we decided to call upon our Founding Circle to help solve the issue of what distinguishes a service from an experience once and for all.
Our Founding Circle gathered around the campfire to hear Stephanie cram some very big ideas from her book “The End of Storytelling” into a very small time frame. She took us on a non-linear journey from classical story shapes to the “storyplex”.
You can't lure people back with stuff. They can get that from Amazon. You can't excite them with service. Deliveroo does that. There's only one way to get people coming back through your doors: to set the stage you own with the possibility for exciting, engaging and memorable experiences that they can't get at home.
For our very first, very experimental WXO Campfire, we got sparks flying by beginning at the end. We asked participants to fuse their thinking on how to design better endings to experiences, which too often end up being more whimper than bang.