The WXO Experimental Campfires are a playground for experience pioneers around the world to connect, inspire, and challenge each other. In each of these Campfire reports, you'll find inspiration and information that will help you create better experiences, and become a better experience designer. We hope you enjoy them, and to see you in a Campfire soon!
For our very first, very experimental WXO Campfire, we got sparks flying by beginning at the end. We asked participants to fuse their thinking on how to design better endings to experiences, which too often end up being more whimper than bang.
You can't lure people back with stuff. They can get that from Amazon. You can't excite them with service. Deliveroo does that. There's only one way to get people coming back through your doors: to set the stage you own with the possibility for exciting, engaging and memorable experiences that they can't get at home.
Our Founding Circle gathered around the campfire to hear Stephanie cram some very big ideas from her book “The End of Storytelling” into a very small time frame. She took us on a non-linear journey from classical story shapes to the “storyplex”.
For our fourth WXO Experimental Campfire, we decided to call upon our Founding Circle to help solve the issue of what distinguishes a service from an experience once and for all.
In the spirit of experimentation, for this week’s Campfire we decided to do our first two-parter, following on from last week’s discussion of the difference between services and experiences. We invited members of our Founding Circle to go a little deeper by thinking about how we can take a service, mess around with it, and upgrade it into a true experience.
We decided it was time to practice what we preach: if you set the stage and invite willing participants, the outcomes can be broader and more transformational than you could ever have imagined.
We might all be chasing the dream of transformation in our experiences – but the question of how we trigger it remains unanswered. Perhaps when it comes to transformation, you can lead a horse to water, but you can’t make it drink...
Why the key to getting the Experience Economy taken more seriously – and getting a bigger slice of the pie as a result – lies in measuring the impact, or ROX, of the experiences we create.
Our Campfire use Kevin Dulle's ERY Method to revitalise transactional services as engaging experiences. Meet the runnery, the stewardery and the acceleratery...