Designing Experiences

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  • Combines the latest social science with practical tools to design memorable, meaningful experiences
  • By two leading experience economy experts, Bob Rossman and Mat Duerden
  • Between them, they’ve been designing leisure and educational experiences for 40 years

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You are are an experience designer whether you realize it or not. You are constantly involved in authoring experiences for your customers, colleagues, friends, and family. The relevant question is, Are you doing this intentionally? Conscious and purposeful experience design is a key to personal and professional success.

The microexperience vs the macroexperience

Framework of the 5 experience types, ‘PMMMT’@

  • Prosaic
  • Mindful
  • Memorable
  • Meaningful
  • Transformative

Experience Designer’s Toolkit

The Experiencescape, ‘PPORRB’:

  • People
  • Place
  • Objects
  • Rules
  • Relationships
  • Blocking

Design Thinking for Experience Design

Bob and Matt like the d.school’s 5-stage process, ‘EDIPT’:

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Test

Experience Maps

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