Joe Pine

Skill sets
Experience Strategy, Experience Design, Experience staging, Acting, Directing, Producing, Marketing, VR, AR, XR, Creating experiential learning

Years of experience

Experience education
Practical experience only

Operate in
North America, Latin America, Europe, Asia, Middle East & North Africa, Africa, Asia / Pacific

Joe Pine
Co-Founder since
Speaker, management advisor, and author of such books as The Experience Economy, Infinite Possibility, Authenticity, and Mass Customization.

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. He has addressed the World Economic Forum in Davos, the original TED conference in California, and the Consumer Electronics Show in Las Vegas. A Lecturer in Columbia University’s Technology Management program, he co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, Joe is most famous for his 1999 book The Experience Economy, which was updated in 2011 and re-released in hardcover in 2020 with new ideas on Competing for Customer Time, Attention, and Money.