Barbara Drahl



Skill sets
Customer Journey Mapping, Marketing

Years of experience
20

Experience education
Bachelor's, Masters

Operate in
North America

Barbara Drahl
Explorer Founding Member since
Performance-Driven Marketing Executive | Brand & Product Launch Strategist | Founder at Drahl & Co. Marketing Solutions

Barbara Drahl is an executive performance-driven marketer and strategist with a consumer-first approach to integrated brand management. An Orlando-based marketing consultant with 20 years of tourism and entertainment experience, Barbara is your strategic business partner to develop plans, define measurable KPIs and execute to deliver results that will increase your business.

Drahl & Co. is an Orlando marketing consultancy specializing in growing our clients’ businesses through strategic planning, marketing optimization and flawless execution. Whether your organization needs a focused strategy and implementation around a specific marketing discipline or a complete marketing roadmap for the next 12—18 months, we’re here to help. We operate as a full-service agency through our expansive network of trusted collaborators to address all needs and increase our clients’ return on marketing investment.

Attractions we have worked on include:

  • SeaWorld Orlando’s Antarctica attraction – key member of the team that led the experiential marketing promotional tour before the attraction opened.
  • SeaWorld’s 50th Celebration Macy’s Thanksgiving Day Parade – led the negotiation and participation in the annual Macy’s Thanksgiving Day Parade, collaborating with float designers and on activations around the event.
  • Broadway smash Hamilton activation in Orlando – led the activation. Click here to read the case study