Aga (Agnieszka) Szóstek

Skill sets
Experience Strategy, Experience Design, Customer Journey Mapping, Ethnography, Creating experiential learning

Years of experience

Experience education
PhD, College of Extraordinary Experiences

Operate in
North America, Latin America, Europe, Asia, Middle East & North Africa, Africa, Asia / Pacific

Based in
Aga (Agnieszka) Szóstek
Co-Founder since
The author of "The Umami Strategy: stand out by mixing business with experience design" who loves writing and designing experiences worth remembering.

Aga Szóstek, Ph.D. is a strategic designer and an author of “The Umami Strategy: stand out by mixing business with experience design”. For the past two decades, she has worked at the forefront of combining design, technology, and business. She collaborated with brands such as Google, Philips, Canon, Samsung, EY, Santander, ING, Orange, and many more, bringing her unique strategic approach to project teams and boardrooms. When not consulting, Aga writes about strategy, leadership, and innovation; designs tools supporting innovative thinking called Seed Cards (, and co-hosts a podcast about creative leadership: Catching The Next Wave.

She graduated with her Ph.D. from the Industrial Design department of the Eindhoven University of Technology, The Netherlands, and teaches design all around the world. She is also the co-founder of the virtual learning experience Become, designed for leaders who want to step up and lead in the emerging world.


Aga (Agnieszka) Szóstek