Welcome to Radar - our new weekly round up of stories across the Experience Economy that caught our attention.
AdventureLAB founder Klaus Paulsen steps up as our Firestarter to explain the concept of the "storyverse" on the eve of the publication of his new book, Integrated Storytelling by Design.
In this extract from their seminal book The Experience Economy, Joe Pine and Jim Gilmour explain the concept of “money value of time (MVT)” and why it should matter to experience creators everywhere. They take us through how to measure MVT and how it could liberate businesses from the phoniness of advertising, create better connections with customers, and deliver infinite ROI.
The WXO's Mission is to Connect and Provoke The Pioneers of the Experience Economy
As marketers start putting experiential back in their budgets, we look at some examples already blazing the trail in 2021.
From Battle Royale-themed restaurants to religious theme parks, we take a trip around some of the most exciting experiences in India today.
