In this extract from their seminal book The Experience Economy, Joe Pine and Jim Gilmour explain the concept of “money value of time (MVT)” and why it should matter to experience creators everywhere. They take us through how to measure MVT and how it could liberate businesses from the phoniness of advertising, create better connections with customers, and deliver infinite ROI.

The WXO's Mission is to Connect and Provoke The Pioneers of the Experience Economy