WXO — World Experience Organization

WXO CEO and founder James Wallman takes to the stage on Day One.

Welcome to the World Experience Organization

Unparalleled networking, smart insights, a wealth of opportunities

Over 1,250 members in 50+ countries

The world’s first cross-sector community of experience professionals

Our unique Business of Experiences roundtables draw the crowds throughout LXW.

A member organisation
for people like you

Network and collaborate with potential partners

IRL and digital events designed to connect members

A global community of senior leaders, operators and creators

Star speaker Diana Williams captivates the crowd with her talk on taking IP to IRL.

Our mission:
Better moments, better lives

Connecting a global community to create better experiences

Insight that turns ideas into partnerships into real projects

Giving members the tools to play, succeed, and scale

Demiurgo's El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights.

Introducing
London Experience Week

A global gathering for the people building the Experience Economy

REGISTER FOR 2027

Programmed to turn ideas into partnerships into real projects

700 senior leaders, operators and creators from 28 countries

Joe Pine turns The Experience Economy into the Transformation Economy.

Content with
meaning and purpose

Insight reports tackling latest challenges and trends

LATEST SESSIONS

Members-only platform updated 24/7

Weekly online sessions to inspire and connect the community

Upcoming WXO Campfires

Dax Callner

From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets (Early)

MIchael Andersen

Backrooms: From Creepypasta To Box Office #1 | How the Hit Horror Film Turned Internet Mythology Into Experiential Marketing Gold

WXO Live Campfire with Pixel Artworks

Functional Experiences: The Multi-Billion-Dollar Opportunity for the Experience Economy

BARBARA BOUZA

Impactful Experiences: The Unexpected and the Memorable

The Story Codex: A New Framework for Narrative in Experiences (Early)

ABIGAIL TAYLOR-SANSOM

The Story Codex: A New Framework for Narrative in Experiences (Late)

Join a fast-growing community of 1,250+ experience professionals from over 50 countries.

Just some of our current WXO members

q0OJIgMZ_400x400

images-2

GPJ-2022Logo_FINAL-All_Bug-Color-LightBack

phantom-peak

Unknown-1

BRC_Imagination_Arts_Logo

images

68069f0e6c10427b55dd097c_Artboard 13

62a37682912e902f3a3ee058_Opus-Agency-Logo_Square

Unknown

0x0

683239f282fae9e8f69d56df42f3dae53da7459b

1691101431468

edshow

PmJXWLJe5QKdEuu5JXeasXwKU

blacklist_creative_logo

logo_m3dtcb_1RpPOk

248c53_8126db083d6d4c7d9e962e6957da8430~mv2

London Experience Week 2026: Highlights

Latest articles

WXO Live Campfire with Pixel Artworks

Functional Experiences: The Multi-Billion-Dollar Opportunity for the Experience Economy

WXO World Experience Awards 2026

London Experience Week

WXO World Experience Awards 2026: Winners Announced

London Experience Week

The Next Industrial Revolution, according to the UK Government

Masquerade

Immersive Theatre

Masquerade NYC: How a Secret City‑Wide ARG Launched an Immersive Musical

blooloop 50

Experience Design

WXO Members Take Over blooloop 50 Immersive Influencer List

How to Quantify the Financial Impact of Customer experience

The Business Of Experience

How to Quantify the Financial Impact of Customer Experience

10 Big Battles

Experience Economy

The 10 Big Battles Experience Professionals Are Fighting Now

WXO Campfire

How Not to Make Gen Z Cringe: 6 Rules for Experience Designers

World Experience Organization and Odyssey Works Announce Strategic Partnership to Support Emerging Experience Designers Worldwide

Experience Design

World Experience Organization and Odyssey Works Announce Strategic Partnership to Support Emerging Experience Designers Worldwide

London Experience Week 2026: Gallery

Demiurgo's El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights. — Demiurgo’s El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights.

WXO CEO and founder James Wallman takes to the stage on Day One.

Star speaker Diana Williams captivates the crowd with her talk on taking IP to IRL.

WXO members Darren 'DK' Kerr and David Botchley take a break. — WXO members Darren ‘DK’ Kerr and David Botchley take a break.

Artist DODDZ's living artwork Colour of Conversation lights up the ceiling of The Box. — Artist DODDZ’s living artwork Colour of Conversation lights up the ceiling of The Box.

Our unique Business of Experiences roundtables draw the crowds throughout LXW.

Jeena Earthiva joins visual artist George Berlin to perform 'Breathe Wild'. — Jeena Earthiva joins visual artist George Berlin to perform ‘Breathe Wild’.

Behavioural psychologist Lea Karam drops science for the LXW26 audience.

Joe Pine turns The Experience Economy into the Transformation Economy.

COGS co-founder Eyal Danon shows off the tech that powers LANDER 23.

Athena Demos demos her award-winning VR recreation of Burning Man.

Live mural painting in The Courtyard with Studio EX's Steven Sprague. — Live mural painting in The Courtyard with Studio EX’s Steven Sprague.

Extraordinary Experiences

18 Extraordinary Experiences Open Now & Coming Soon: June 2026

Our latest round-up includes a Louis Vuitton Hotel pop-up in London and a summer camp for witches in Denmark

19 Extraordinary Experiences Open Now & Coming Soon: May 2026

This month’s round-up features a Black Mirror experience in Montreal, a Bowie deep dive in London, and an IRL Minecraft game in Singapore

18 Extraordinary Experiences Open Now & Coming Soon: April 2026

This month’s round-up includes a Cleopatra deep dive in London, a 15 tonne sound cloud in Washington, and a Lacoste Café in Paris

Spotlight on… Experience Design

8 Inclusive Design Lessons From The World’s Ultimate Playground For Paraplegics

A Hybrid Horror Experience: Scaring People Online & IRL

The E.M.O.T.I.O.N.A.L Experience Framework

Spotlight on… Neuroscience

Experience Palate Cleansers: Designing Liminal Moments

Unlocking The Secrets: How To Design For The Senses Beyond The Traditional Five

How To Design Awe In Experiences: A Comprehensive Guide

Spotlight on… Immersive Audio

How Sound Therapy Heals: Audio Experiences For Everyone

Experience As Medicine: The Power Of Immersive Sound

Open Your Ears: How To Craft Immersive Audio Experiences